News – Cinnamon Hotels & Resorts

Cinnamon Hotels & Resorts at IFTM

Miss. France 2014, Miss. Flora Coquerel plays brand ambassador role for Cinnamon Hotels & Resorts at IFTM

Whilst taking another initiative in spreading promotions for generating markets, Cinnamon Hotels & Resorts participated at the annual International French Travel Mart (IFTM) which took place in Paris from the 23rd to 26th of September. They were also pleased to welcome the reigning Miss. France 2014, Miss. Flora Coquerel to their stall, who played the ambassador role for Cinnamon Hotels & Resorts. Due to the agreement the brand has with the Miss France Organization following the pre-pageant tour of Sri Lanka which took place in November last year, the reigning Miss. France spearheaded the promotions for the brand as a result of the great following and popularity she has in France. She was warmly welcomed by the Cinnamon team, along with Ms. Sylvie Tellier, CEO of the Miss France Organisation and Miss France of 2002.

Keeping in line with their international marketing strategy, Cinnamon Hotels & Resorts participated in the annual International French Travel Mart (IFTM) which was held at Parc d' Exposition in Porte de Versailles in Paris. IFTM Top Resa is France’s international travel and tourism trade fair and is the tourism industry’s leading event for networking, doing business, innovating and keeping abreast of market developments. The exhibition offers a 360° panorama of the travel industry world-wide, covering all sectors: leisure, business and events. Last year alone, the IFTM had 348 stalls hosting over 1,200 brands and this was a 10% increase over the previous session. 160 destinations took part, 11 of them for the first time: Cape Verde, Belarus, Ethiopia, Goa, Haiti, Libya, Panama, Apulia, Norway, Mauritania and Mongolia.

France has a long haul travel market of over 4 million per year and out of this, countries such as Thailand, Vietnam, India, receive over 150,000 per year. In this context, the Head of Brand Marketing for Cinnamon Hotels & Resorts, Mr. Dileep Mudadeniya commented saying “this is a very promising market for Sri Lanka Tourism, as the French market is dynamic in its outbound travel and possesses travelers who will engage in round tours in the country. By participating at this Trade Fair, Cinnamon Hotels & Resorts hopes to attract such tourists who not only stay at beach hotels but also hotels within the Cultural Triangle and Hill Country – thereby being hospitable to all those who are keen to explore the rich culture and heritage of the destination.”

Dileep also stated that “France is the 5th largest contributing market for Sri Lanka and there has been nearly a 30% increase in tourist arrivals when compared to last year with 57,881 tourist arrivals recorded up to date. It is anticipated that there will be 90,000 tourist arrivals this year and the goal of obtaining 100,000 tourist arrivals by 2016 will be surpassed”.

Whilst taking another initiative in spreading promotions for generating markets, Cinnamon Hotels & Resorts participated at the annual International…

Whilst taking another initiative in spreading promotions for generating markets, Cinnamon Hotels & Resorts participated at the annual International French Travel Mart (IFTM) which took place in Paris from the 23rd to 26th of September. They were also pleased to welcome the reigning Miss. France 2014, Miss. Flora Coquerel to their stall, who played the ambassador role for Cinnamon Hotels & Resorts. Due to the agreement the brand has with the Miss France Organization following the pre-pageant tour of Sri Lanka which took place in November last year, the reigning Miss. France spearheaded the promotions for the brand as a result of the great following and popularity she has in France. She was warmly welcomed by the Cinnamon team, along with Ms. Sylvie Tellier, CEO of the Miss France Organisation and Miss France of 2002.

Keeping in line with their international marketing strategy, Cinnamon Hotels & Resorts participated in the annual International French Travel Mart (IFTM) which was held at Parc d' Exposition in Porte de Versailles in Paris. IFTM Top Resa is France’s international travel and tourism trade fair and is the tourism industry’s leading event for networking, doing business, innovating and keeping abreast of market developments. The exhibition offers a 360° panorama of the travel industry world-wide, covering all sectors: leisure, business and events. Last year alone, the IFTM had 348 stalls hosting over 1,200 brands and this was a 10% increase over the previous session. 160 destinations took part, 11 of them for the first time: Cape Verde, Belarus, Ethiopia, Goa, Haiti, Libya, Panama, Apulia, Norway, Mauritania and Mongolia.

France has a long haul travel market of over 4 million per year and out of this, countries such as Thailand, Vietnam, India, receive over 150,000 per year. In this context, the Head of Brand Marketing for Cinnamon Hotels & Resorts, Mr. Dileep Mudadeniya commented saying “this is a very promising market for Sri Lanka Tourism, as the French market is dynamic in its outbound travel and possesses travelers who will engage in round tours in the country. By participating at this Trade Fair, Cinnamon Hotels & Resorts hopes to attract such tourists who not only stay at beach hotels but also hotels within the Cultural Triangle and Hill Country – thereby being hospitable to all those who are keen to explore the rich culture and heritage of the destination.”

Dileep also stated that “France is the 5th largest contributing market for Sri Lanka and there has been nearly a 30% increase in tourist arrivals when compared to last year with 57,881 tourist arrivals recorded up to date. It is anticipated that there will be 90,000 tourist arrivals this year and the goal of obtaining 100,000 tourist arrivals by 2016 will be surpassed”.

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