Maldives Tourism on Track for Record Arrivals Following Global Recognition Wins
The Maldives continues to strengthen its position as one of the world’s leading island destinations, combining global recognition with rising visitor numbers. The country was recently awarded Best Beach Destination at the World Tourism Awards held in Brussels and ranked among the world’s top ten countries for food in the Condé Nast Traveller Readers’ Choice Awards.
According to the Ministry of Tourism, the Maldives welcomed over 1.7 million tourists as of 21 October 2025, reflecting a 10% increase compared to the same period in 2024. With the final quarter marking the start of the peak travel season, the destination remains on track to achieve its target of 2.3 million arrivals by year-end.
Strong demand continues from established markets including India, China, Russia, and the United Kingdom, alongside growing interest from the Middle East and wider Europe. This sustained growth mirrors a broader shift in global travel patterns, where visitors increasingly seek immersive, experience-led stays rather than traditional leisure-focused holidays.
As arrival numbers climb, the focus within the industry is evolving from quantity to quality. Hospitality brands are responding by deepening the guest experience and prioritising authenticity, sustainability, and meaningful connection. Among them, Cinnamon Hotels & Resorts, which operates four properties across the Maldives, continues to refine its approach to island travel.
From spa rituals inspired by Asian wellness traditions at Mandara Spa and Chavana Spa, to curated beachfront dining that celebrates regional flavours, the brand’s offerings extend beyond accommodation. Direct-booking guests benefit from exclusive privileges and personalised experiences, reflecting the Maldives’ growing appeal as a destination for conscious and experiential travel.
This direction aligns closely with the Maldives’ broader tourism strategy, one that emphasises sustainability, cultural connection, and elevated service standards. As the country approaches another record-breaking year, its success is defined not only by arrival figures but by its ability to deliver lasting, high-quality experiences. It is an ethos shared by Cinnamon Hotels & Resorts as it continues to contribute to the evolving narrative of island hospitality across the region.
